Launched nationwide in 1975, Miller Lite revolutionized the beer industry when it debuted as the first and original light beer. Football fans got to know and love the brand through the iconic “Great Taste, Less Filling” advertising campaign that featured many football legends. Although a lot has changed in the world since the 1970s, Miller Lite is continually committed to brewing the finest quality pilsner with more taste, aroma and color. As a testament to the brand’s brewing credentials, Miller Light has won numerous gold medals at the Great American Beer Festival and World Beer Cup competitions.
A founding partner, Miller Lite began its partnership with the Vikings in 2002 and continues to support the team and organization on the field, at retailers across the state and through community initiatives.
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