Minnesota Vikings Unveil Interactive "Vikings Voyage" For U.S. Bank Stadium
Thursday | July 14, 2016
Eden Prairie, MN (July 14, 2016) – Minnesota Vikings fans will experience both the team’s past and present in a 10,000-square foot interactive space located in the northwest corner of U.S. Bank Stadium. Set to be completed prior to the Vikings first preseason game, the Vikings Voyage will provide fans with a dynamic experience that includes virtual reality, a radio-frequency identification (RFID) system, and team memorabilia.
“As an organization, we constantly look to innovate and provide the best fan experience possible, and our approach was no different with the addition of the Vikings Voyage,” said Vikings Owner/President Mark Wilf. “The Voyage will bring fans together, allowing them to engage with their family and friends while celebrating Vikings history.”
Designed by Dimensional Innovations and featuring MVP virtual reality technology, the privately-funded Voyage will be free for fans of all ages and open during all Vikings events. Within the innovative space, fans will have the opportunity to participate in combine-themed events, including catching passes while wearing a virtual reality Vikings helmet, running a shuttle drill against a current Vikings player’s pace, and hitting a tackling sled that measures impact force. The space allows fans to track scores and compete against others at the various stations by wearing bracelets connected to the RFID system.
Along with competitive games, the Voyage will include a full-size ship hull that features a 27-foot projection screen displaying historic and modern-day Vikings footage. Fans will learn about the history of the Vikings uniform and pads through a transparent OLED uniform interactive – the first of its kind in an NFL stadium – that will showcase changes in equipment and materials over the course of the franchise’s history. Closing out the space will be a museum experience featuring memorabilia, infographics and photos.